ORTL Launches $100k Ad Campaign

Yesterday, Oregon Right to Life (ORTL) launched a digital ad campaign to highlight the urgent need to update abortion law in light of science. The campaign is timely as on December 1, the Supreme Court is set to take up a high-profile abortion lawsuit called Dobbs v. Jackson Women’s Health Organization. The lawsuit was a response to Mississippi’s ban on abortion after 15 weeks when an unborn baby can feel pain.

“It is time for national abortion law to reflect updated science,” says Lois Anderson, ORTL executive director. “By 15 weeks of gestation, unborn babies are already quite complex, unique human beings.” 

To that end, ORTL created a 30-second ad campaign that points to scientific facts about the unborn and their humanity. Pro-life individuals donated over $100,000 to date to run the ad on outlets such as Hulu and YouTube.

“Americans will be talking about abortion at virtually unprecedented levels over the next year,” Anderson says. “This ad will help remind them that SCOTUS is debating actual human beings and their right to live, not abstract concepts.”

If SCOTUS rules in Dobbs’s favor, Oregon’s current abortion laws will remain intact. Oregon has no legal protection for a developing human at any stage until birth.

Anderson concluded, “At ORTL, we are ready to help women and families feel supported during pregnancy. Circumstances shouldn’t make people feel like they must have an abortion. Women and families deserve to be empowered to choose life. It is time to update national abortion laws based on science to protect the unborn, mothers, and families.”

Further Information:

At 15 weeks gestation, unborn babies can feel touch and pain with functioning spinal nerves and their major organs have developed, such as the kidneys, stomach, pancreas, and heart, which started beating 22 days after conception. 

America is one of only seven countries that allows abortion past 20 weeks, including China, North Korea, and Vietnam. In Europe, it is considered mainstream policy to ban abortions after 15 weeks of gestation.


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